Unbox Festival 2019
Unbox Cultural Futures organises festivals, labs, and publications bringing together diverse practitioners from India and abroad to collaborate and share their work. The identity for the Unbox Festival 2019 was designed to be playful and interactive, exploring the concept of "useless machines" through a vector Goldberg machine graphic and animation. This machine inspired derivatives like lenticular graphics, augmented reality experiences, a machine learning sentence generator website, and uniquely branded socks. The comprehensive festival branding encompassed venue signage, digital graphics, pre/post social media campaigns, giveaways, workshop materials, and festival gear
The project's design vision was executed through the collaborative efforts of the Unbox team, guided by Neha Singh's art direction.
Goldberg machine animation done by Navdeep
Miscellaneous festival animations done by Avni Jain
Photo credits - UCF
Unbox Festival 2019 Website
Festival Programme
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Identity and 360° Visual Brand Design
⤷ Unbox Cultural Futures
Sanchita Jain is a Communication Designer and Brand Consultant working in the social impact sector. Her interest lies in the overlap of design, culture and old/new technologies.
She has worked with clients like
UNICEF NYHD, UNDP Bangkok Regional Hub, UN Women ROAP, World Bank India, Quicksand Design & Innovation, Harper Collins Publishers, and Noora Health.
Projects
Created, illustrated, designed and produced
Olliewanders - an illustrated picture book about Ollie the cat’s daily shenanigans.
⤷ www.olliewanders.comCo-founded (with Salil Parekh, Avni Jain and Aditya Prakash) and curated FIG, an online + offline exhibit celebrating the power of the GIF at the EyeMyth Media Arts Festival 2019 and 2022.
⤷ more about FIG
Cryptonym