Decoding Culture 2010-11
A glimpse into my master's project titled "Decoding Culture," which explored how design can intervene in the gradual shift from cultural diversity toward homogeneity. The project employed situationist techniques to reestablish focus on culture by highlighting cultural idiosyncrasies that initiate dialogue and connections between those who relate to them. As a design intervention, underlying cultural characteristics of New Delhi and Singapore were presented in an "official" signage format. The signs aimed to make people consider the details and meanings within their surroundings. The project culminated in an exhibition featuring the physical signs, a New Delhi intervention video, giveaways, a process journal documenting the research, and an inspiration blog.
Intervention
Decoding Culture: an essay
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Master of Arts in Design
⤷ Lasalle College of Arts Singapore
Sanchita Jain is a Communication Designer and Brand Consultant working in the social impact sector. Her interest lies in the overlap of design, culture and old/new technologies.
She has worked with clients like
UNICEF NYHD, UNDP Bangkok Regional Hub, UN Women ROAP, World Bank India, Quicksand Design & Innovation, Harper Collins Publishers, and Noora Health.
Projects
Created, illustrated, designed and produced
Olliewanders - an illustrated picture book about Ollie the cat’s daily shenanigans.
⤷ www.olliewanders.comCo-founded (with Salil Parekh, Avni Jain and Aditya Prakash) and curated FIG, an online + offline exhibit celebrating the power of the GIF at the EyeMyth Media Arts Festival 2019 and 2022.
⤷ more about FIG
Cryptonym