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Design Academy Eindhoven
A collaborative digital and print project for PhD students of Design Academy Eindhoven, created by the design studios Quicksand and STBY for the University of Eindhoven. The project consists of a field notebook with a circular cutout in the cover for personalization, and a microsite—designresearchnotes.com. The interactive notebook features graphic/typographic nudges, text excerpts from the university for lateral thinking inspiration, and ample blank space for note-taking. Each element connects back to reference projects in the appendix and an online lexicon with design research tools and UN Sustainable Development Goals, encouraging students to move between the physical and digital content during their field research.

Content credits - DAE and STBY

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Print and Production Design, Microsite Design

⤷ Quicksand and STBY

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Noora Health
As a Brand Consultant for public health non-profit Noora Health, I provided creative direction for the organisation's overall visual brand identity, as well as supporting with communication design services. A major part of this collaboration was designing Noora Health's annual and quarterly impact reports. Each annual report design was based on a yearly theme, while still following the main brand ethos. Additionally, in 2024, I designed the visual storytelling/interactions and front-end design of a microsite commemorating a decade of Noora Health's work.

10 Year Anniversary Microsite
Content & storyboarding - Noora Health Communications Team
Prototyping & production - Avni Jain
Development - Kinful

2022 Annual Report
2023 Annual Report

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Branding + Visual Strategy
Microsite Design
Annual and Quarterly Reports

⤷ Noora Health

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Innovation Booklets
Two printed booklets created for Quicksand — an interdisciplinary design consultancy, to showcase their consulting services. The black booklet introduces Quicksand's strategy and innovation work, exploring the concept of what it means to innovate. The green booklet is a compendium of the studio projects, providing their perspective on the central question "What does innovation mean?" The booklets' designs extend Quicksand's branding, printed on Colorplan papers using an offset printing process.

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Printed Publications

⤷ Quicksand

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Unbox Festival 2019
Unbox Cultural Futures organises festivals, labs, and publications bringing together diverse practitioners from India and abroad to collaborate and share their work. The identity for the Unbox Festival 2019 was designed to be playful and interactive, exploring the concept of "useless machines" through a vector Goldberg machine graphic and animation. This machine inspired derivatives like lenticular graphics, augmented reality experiences, a machine learning sentence generator website, and uniquely branded socks. The comprehensive festival branding encompassed venue signage, digital graphics, pre/post social media campaigns, giveaways, workshop materials, and festival gear

The project's design vision was executed through the collaborative efforts of the Unbox team, guided by Neha Singh's art direction.

Goldberg machine animation done by Navdeep
Miscellaneous festival animations done by Avni Jain
Photo credits - UCF


Unbox Festival 2019 Website
Festival Programme

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Identity and 360° Visual Brand Design

⤷ Unbox Cultural Futures

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Love in the Time of Digital
A digital publication resulting from a project collaboration between Quicksand and the Population Council India. It presents a proposed framework for planning, implementing, and evaluating digital platform interventions aimed at improving adolescent sexual and reproductive health (ASRH) outcomes. The design echoes the subject matter through bright web colors and glitch graphics, reflecting how youth increasingly turn to digital mediums for information, entertainment, and networking. 

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Digital Publication

⤷ Quicksand and Population Council